The Truist Community Corner, located in The Battery Atlanta just outside Truist Park, is a dedicated space where fans and the local community come together for interactive and celebratory experiences. Designed to enhance the Atlanta Braves fan experience, the space blends entertainment, education, and community engagement, offering a dynamic environment for visitors of all ages.

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As part of this initiative, we were tasked with creating the "Homerun Market", a unique pop-up experience within the Community Corner, along with a homerun-themed visual identity that captures the excitement of the game. The Homerun Market was designed to offer an engaging and immersive environment where fans could explore exclusive merchandise, interact with branded activations, and celebrate their love for baseball in a fun and memorable way.

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Throughout the year, the Truist Community Corner hosts a variety of activations, from Braves-themed events and giveaways to nonprofit spotlights, youth programs, and local business showcases. Whether it’s a pregame celebration, an opportunity to connect with community organizations, or a hands-on activity, the space fosters a welcoming atmosphere for both Braves fans and Atlanta residents.

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As part of Truist’s commitment to building better communities, the Community Corner serves as a hub for meaningful engagement, creating memorable experiences that extend beyond baseball and into the heart of Atlanta’s culture and spirit.

April 2022
Atlanta, Georgia
In collaboration with R&CPMK creative team