The R&CPMK experiential marketing design team created a large-scale, one-day celebration for consumers that highlighted creativity and collaboration, brought to life by Hello Sunshine. From conceptualizing to renders and mockups, and finally to the production of signage, the team worked tirelessly to achieve the best possible first Inaugural Shine Away.

 

The conference featured an engaging lineup of discussions and performances. A panel led by event host Reese Witherspoon included guests such as Mindy Kaling, Jennifer Garner, and AT&T CMO Kellyn Smith Kenny. Additionally, actress Tracee Ellis Ross joined Reese Witherspoon for a one-on-one entrepreneurial discussion. Across three activation stages, attendees experienced insightful panels featuring Olympic medalists Allyson Felix, Kerri Walsh Jennings, and Lindsey Vonn, along with a live musical performance by Dove Cameron.

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Beyond the stage events, the conference offered a variety of immersive experiences. AT&T VIPs could unwind in a recharge lounge, while guests enjoyed cocktails provided by Aperol Spritz and multiple curated photo opportunities throughout the event space. A large-scale “Reese’s Book Club” shop was built out, featuring notable authors dropping in for signings. Additionally, a special Home Edit space was created to showcase the expertise of organizational style professionals Clea Shearer and Joanna Teplin.

 

Alongside the R&CPMK Creative team, I contributed to the event’s overall environmental design, working on all signage, stages, and furniture sourcing to bring the Shine Away experience to life.