The R&CPMK experiential marketing design team conceived, designed and produced the “Custom Club” in Seoul, South Korea for its client, Mastercard, which was the Presenting Sponsor for the Opening Ceremony. The team determined a way to integrate and showcase Mastercard’s innovative payment technologies to the engaged League of Legends fan base, in a manner perceived highly by the gaming community.

 

At the Fan Fest activation, fans could walk in, write what was priceless to them on a large wall, receive and customize wearable merch, and have the chance to have their shoes professionally designed by an on-site, local artist. In addition, Mastercard incorporated its signature Tap on Phone payment technology into official Riot Games merch stores to ease the transaction process for cardholders. These same fans were also able to utilize the Fast Pass Lane, skipping the usual long lines and significantly easing their fan fest experience. Fans purchasing items from the Riot Merchandise stores were given Mastercard x Riot Games co-branded tote bags to hold their items in.

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My designs for this activation were displayed on tabletops, counter mats, Poro (LoL Character) credit cards, holographic cards, banner stands, tote bag stickers, and promotional animations, and I conceived of the large print design on the structural walls. 

October 2023

Seoul, South Korea

In collaboration with R&CPMK creative team