Lo Kee isn’t just an event—it’s an experience, a movement, and a carefully guarded secret. Founded in 2024 by Sei Less owner Dara Mirjahangiry, Lo Kee was created to extend the magic of Sei Less beyond its walls, offering exclusive, invite-only gatherings where culture, luxury, and influence seamlessly intersect.

 

With past and present sponsors like BodyArmor, Playmaker, ReachTV, Branson Cognac, and Spirit of Gallo, Lo Kee brings together the biggest names in sports, media, and entertainment, crafting unforgettable moments in a setting where privacy is paramount, and status is implied. It’s not about the hype—it’s about who’s in the room.

 

I was tasked with designing a logo that encapsulates Lo Kee’s essence: understated, but lux. Iconic. A symbol of exclusivity for a brand that thrives in the shadows—a modern-day secret society where the night’s most important moments happen after the cameras stop rolling.

 

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