Abby Gross
Creative, determined, and passionate about my work. I prioritize productivity and collaboration, whether working independently or as part of a team. My goal is simple: to deliver exceptional design that tells stories with creative innovation.
Shine Away
HELLO SUNSHINE
LOS ANGELES, CA
We created a large-scale, one-day celebration for consumers that highlighted creativity and collaboration created by Hello Sunshine. From conceptualizing, to renders and mockups, to final signage, the team worked tirelessly to achieve the best possible first Inaugural Shine Away. The conference included:
- A panel including event host Reese Witherspoon and guests Mindy Kaling, Jennifer Garner and AT&T CMO Kellyn Smith Kenny
- A one-on-one entrepreneurial discussion with actress Tracee Ellis Ross and Reese Witherspoon
- Additional panels across three activation stages featuring Olympic medalists Allyson Felix, Kerri Walsh Jennings and Lindsay Vonn, as well as a live performance by Dove Cameron
- A recharge lounge for AT&T VIPs, cocktails provided by Aperol Spritz, and multiple photo opportunities were found throughout the event campus space
- A large scale “Reese’s Book Club” shop built out with notable authors dropping in for signings and a special Home Edit space created to showcase organizational style experts, Clea Shearer and Joanna Teplin.
Alongside the R&CPMK Creative team, I worked on all signage, stages, and overall environmental design—including furniture sourcing.
In collaboration with R&CPMK Creative team.