In January 2024, Hard Rock Bet partnered with Daytona International Speedway, becoming its Official Sportsbook and an Authorized Gaming Operator of NASCAR. This collaboration introduced the Hard Rock Bet Fanzone, offering fans unique experiences like pace car rides and behind-the-scenes access. For the first time, attendees could legally wager on live NASCAR events and over 20 other sports via the Hard Rock Bet app.

 

We played a pivotal role in bringing this partnership to life. We conceptualized and designed the Hard Rock Bet Fanzone, ensuring an engaging environment that resonated with fans. Our efforts included developing on-site activations and coordinating branding elements to seamlessly integrate Hard Rock Bet's identity within the speedway, enhancing the overall fan experience.