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large and small print design ☆ video editing ☆ space concepting/experiential marketing ☆ animation ☆

Mastercard x Lady Gaga's Club Mayhem

Lady Gaga's Club Mayhem was an exclusive dance party held in Los Angeles, created by the R&CPMK creative team in collaboration with Mastercard to celebrate the Abracadabra music video contest. Inspired by Gaga’s signature blend of music, fashion, and theatricality, the event immersed superfans in a high-energy, visually striking experience that embodied her bold, avant-garde spirit. With pulsating beats, dazzling lights, and interactive elements, Club Mayhem felt like stepping into one of Gaga’s electrifying performances.

 

Guests were treated to curated photo moments, a welcome drink, and light bites, adding to the immersive atmosphere of the night. For those seeking an elevated experience, a VIP package offered expedited entry, reserved seating, an open bar, and a special gift. Every detail was designed to enhance the feeling of stepping into Gaga’s world, where creativity and self-expression were celebrated at every turn.

 

More than just a party, Club Mayhem was a tribute to the passion and artistry of Gaga’s fans. By bringing them together for this unforgettable event, Gaga reinforced her deep connection with her community, turning the night into a one-of-a-kind experience filled with music, dance, and pure creative energy.

March 2025
In collaboration with R&CPMK creative team

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