Canva hosted "Your Brand In Bloom", an urban picnic experience at The Glass Ceiling NoMad, offering media guests an interactive look at its creative tools.

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Guests designed custom tote bags upon arrival, later filled with branded goodies. An herb wall allowed attendees to generate personalized cocktail recipes using Magic Write, while other stations featured a tarot card reader with Canva-designed cards, a Brooklyn Tea station, and a Beat Sync lounge for video editing. Influencers Aliza Licht and Preston Konrad also shared how Canva has shaped their careers.

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R&CPMK’s PR and Experiential Team partnered with Canva PR to handle event execution, including concepting, media invites, press materials, budget management, and on-site coordination.

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Key activations showcased Canva’s capabilities. The Tote Bag Customization Station let guests personalize designs using pre-made templates. The Beat Sync Lounge enabled attendees to edit photo booth videos with synchronized music. The Magic Write Cocktails station used AI-generated recipes, brought to life by bartenders. At the Canva Concierge, Canvanauts guided journalists on using Canva for content creation and personal branding.

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The event reinforced Canva’s role in modern storytelling, providing hands-on experiences that highlighted its creative potential.

April 2023
In collaboration with R&CPMK creative team