Abby Gross
Creative, determined, and passionate about my work. I prioritize productivity and collaboration, whether working independently or as part of a team. My goal is simple: to deliver exceptional design that tells stories with creative innovation.
Berk Comms
Work completed from 2020 to 2021 in a multifaceted role, handling various design responsibilities and contributing significantly to the agency's branding and client projects. As the sole graphic designer at Berk Cmmunications, my role was dynamic and impactful, helping to drive the success of both internal initiatives and client projects. My work includes (but is not limited to):
- Conceptualized, designed, and executed social media content for clients and internally across platforms like Instagram, Facebook, X (Twitter), and LinkedIn.
- Involved in creating print materials such as brochures, flyers, posters, and other promotional collateral to support client campaigns and intitiatives.
- Worked on designing client-facing decks that effectively and creatively conveyed key information and showcased the agency’s capabilities.
- Designed the full Berk Communications website (has been updated by others after I departed).
- In addition to hands-on design work, provided creative direction for various projects, guiding the overal visual direction, tone, and style to ensure consistency and alignment with client objectives.
- Established a new brand identity for Berk Communicatoins, demonstrating strategic thinking and creative vision—developing brand assets, brand guidelines, and tone of voice.