Abby Gross

Abby Gross

Creative, determined, and passionate about my work. I prioritize productivity and collaboration, whether working independently or as part of a team. My goal is simple: to deliver exceptional design that tells stories with creative innovation.

Recent Design Projects

Lo Kee

The NYC restaurant Sei Less has become a mainstay in popular culture, attracting icons of sports and music as regulars; so in 2024, Sei Less owner Dara Mirjangihiry founded LO KEE to share Sei Less’ magic with the world.

So they decided to LO KEE it...regularly...

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Logo Design
Branding

02/18/2024

Mastercard x League of Legends

The R&CPMK experiential marketing design team conceived of, designed and produced the “Custom Club” in Seoul, South Korea for its client, Mastercard, which was the Presenting Sponsor for the Opening Ceremony...

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Branding

Large and Small Print design
Animation
Space Concepting/Experiential Marketing
Merch Integration

11/2023

Hello Sunshine x Shine Awa y

We created a large-scale, one-day celebration for consumers that highlighted creativity and collaboration created by Hello Sunshine. From conceptualizing, to renders and mockups, to final signage, the team...

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Large and Small Print design
Animation
Space Concepting/Experiential Marketing

10/2023

Truist Community Corner

Truist Community Corner is a dedicated space located in the Battery Atlanta, outside of Truist Park, where fans and the community can engage in various interactive and celebratory activities. It is designed to enhance the fan experience, offering a blend of entertainment, education, and community engagement, often featuring elements related to the Atlanta Braves...

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Large and Small Print design
Animation
UX/UI
Space Concepting/Experiential Marketing

04/07/2022

Berk Communications

Work completed from 2020 to 2021 in a multifaceted role, handling various design responsibilities and contributing significantly to the agency's branding and client projects...

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Large and Small Print design
Animation
Slide Deck Design
Video/Sizzle Reels
Social Posts
Mailchimp Template
Website Design

09/2020—12/2021

Barker

I conceptualized and designed brand and application built to match adopters/fosterers with dogs in shelters based on a personality quiz....

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Branding
Print Design
Animation
UX/UI
Concepting

05/2020

Natural Formula

PR Package and print collateral designed to be mailed to influencers, promoting the launch of Natural Formula’s color enhancing shampoo and conditioner line...

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Large and Small Print design
Package design

06/2021

CBS Sports

One of the projects completed during a 2019 summer internship at CBS sports.

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Large and Small Print design
Website Banner design

05/2019—08/2019

Data Visualization

Video animation encouraging the public to donate blood, saving lives. Inspired by my father, who needed platelets and blood transfusions for his multiple cancer treatments.

Click here to learn more about how you can help.

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Infographic Design
Animation

09/2019

MyKlovr

MyKlovr is the first-of-its-kind virtual college counselor – an online, artificial intelligence-enabled tool to help high school students get into better colleges...

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Small Print design
UX/UI design
Social posts
Video editing

05/2018—04/2019

Photography

My photography aims to capture the essence of everyday life and nature, showcasing the beauty and emotion found in simple moments. Through my lens, I seek to tell stories and evoke genuine feelings, inviting viewers to see the world from a fresh perspective...

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DSLR Camera
Photo Editing
Art Directing

2016—Present...

Brochure created to explore the relationship between type and images. All images are originals created by me.

Work completed during internship at Penn State Sustainabilities Institute.

Discovered an issue with an existing product, and a solution to that problem. Includes design of explanation of problem and then solution.

Collateral designed for theoretical Safari Club. Informational brochure, ticket for event, and poster for event.

Original typeface design, with display poster and thank you card